THE PROBLEM
As a designer, it can be challenging to stand out in the crowded world of social media.
THE BRIEF
The brief was to design a captivating logo reveal motion graphic that communicates a personal brand identity. It must be 10 seconds in length, loop seamlessly and be formatted in such a way that it can be posted on Instagram.
THE SOLUTION
A colourful and quirky reveal of the Luce Juice logo using motion graphic patterns, rotoscoping, and animation. This playful 10 second Instagram reel communicates how the designer's creative juice shapes the brand. It is intended to capture and hold the attention of the audience.
INTENDED AUDIENCE
Potential clients and Instagram followers.